Junior Copywriter Opportunity at 99 Cents

99 Cents is on the lookout for a talented and ambitious Junior Copywriter to join their integrated creative department in Cape Town. This position is ideally suited for an emerging creative writer or standout advertising graduate eager to write impactful copy that resonates with everyday South African consumers across multiple media channels.

Partnering with Art Directors, Creative Directors, and account teams, you will participate in the end-to-end creative journey from initial brainstorms and scriptwriting to radio recording sessions and video editing suites. You will work across retail and brand accounts, producing concepts that perform across ATL and digital ecosystems.

Key Responsibilities & Core Duties

• Collaborate closely with visual partners to generate original campaign ideas, scripts, and taglines.
• Craft compelling copy tailored for social media, digital newsletters, website content, print ads, and broadcast scripts.
• Attend production house meetings, direct voice-over artists in sound studios, and oversee final edits.
• Research target consumer demographics to ensure all copy authentically mirrors local nuances and speech patterns.
• Prepare presentation decks alongside Account Managers and pitch concepts directly to clients.

Ideal Candidate Profile & Core Attributes

• A deep curiosity regarding culture, viral trends, and modern digital advertising techniques.
• A sharp linguistic ear with exceptional proofreading, storytelling, and editing capabilities.
• An enthusiastic, collaborative mindset capable of incorporating constructive critique from senior creatives.
• Poise and confidence when presenting ideas in group brainstorms or client meetings.

Learning, Mentorship & Career Progression

You will receive hands-on mentorship from award-winning Creative Directors at one of South Africa's largest independent creative agencies. The fast-paced environment offers rapid skill development across through-the-line (TTL) advertising, setting the groundwork for mid-level copywriting and art direction leadership.

Estimated Salary Range (Market Benchmark)

The hiring employer has not officially specified a salary for this position. Based on South African market data and industry benchmarks for an entry-level to junior copywriter role, the estimated remuneration is approximately R10,000 – R16,000 per month. Please note that this is an industry estimate and actual remuneration will be determined by the employer based on qualifications, experience, and internal pay structures.

How to Apply & Submission Guidelines

Eligible candidates should submit their concise CV, salary expectation, and a creative portfolio demonstrating writing and digital conceptual thinking through the 99c MCI Direct Hire portal. Candidates who have not heard back within three weeks should consider their applications unsuccessful.

• Completed tertiary qualification in Copywriting, Creative Writing, Communications, or Brand Building
• 0–2 years of relevant copywriting experience (strong portfolios from recent graduates and interns welcome)
• Demonstrated creative portfolio showcasing ATL concepts, social media writing, and digital thinking
• Proficiency in Microsoft Office Suite (Word, PowerPoint); familiarity with Figma is advantageous
• Strong verbal and written communication skills with acute attention to detail