Marketing Intelligence Specialist Opportunity at Emedia Investments

The Marketing Intelligence Specialist at Emedia Investments plays a pivotal role in empowering the Sales Team with critical market insights. This position is central to strategic decision-making, enhancing go-to-market presentations, and fostering client retention and revenue growth by meticulously identifying market opportunities and emerging trends within the dynamic media landscape. The specialist acts as a bridge between complex data and actionable sales strategies, ensuring the company remains competitive and responsive to audience shifts, ultimately driving business success through informed intelligence.

Key Responsibilities

• Conduct in-depth market and media research using industry-standard tools such as Telmar, Nielsen, and BRC to decipher media consumption patterns and audience behaviour.
• Analyse comprehensive data sets on viewer behaviour, content performance metrics, and audience demographics to identify key trends and insights.
• Pinpoint target audiences, meticulously assessing their characteristics, preferences, and media consumption habits to inform strategic campaigns.
• Continuously monitor and evaluate competitor activity and advertising performance across various media platforms to maintain a competitive edge.
• Provide the sales team with compelling, data-driven insights and narratives through regular, impactful go-to-market presentations.
• Compile and submit weekly media industry reports detailing audience trends and content consumption patterns to relevant stakeholders.
• Analyse post-campaign performance to rigorously evaluate effectiveness and inform improvements for future sales strategies and client engagements.
• Prepare and present monthly internal presentations on eMedia channel and competitor channel performance, offering strategic recommendations.
• Generate ad hoc reports as required by management or other stakeholders, ensuring timely and accurate information dissemination.
• Attend client and agency meetings/presentations alongside Account Executives, providing expert research-based support and insights.
• Contribute to maintaining strong client relationships by delivering insightful and data-driven presentations that address client needs and market realities.
• Assist in managing client and agency expectations by providing credible and well-researched media intelligence.
• Collaborate effectively with Account Executives and Sales Management to ensure research initiatives are fully aligned with overarching business objectives.
• Support the training and upskilling of sales teams on evolving media consumption trends, research tools, and competitor strategies.
• Represent Emedia Investments at relevant industry forums, including BRC, Telmar, and Nielsen briefings, staying abreast of industry developments.
• Foster and maintain strong interpersonal and team relationships to ensure a stable, collaborative working environment and the successful achievement of team objectives.

Why Join the Company

Joining Emedia Investments means becoming part of a leading media powerhouse in South Africa, offering unparalleled opportunities for professional growth and development in a fast-paced and innovative environment. As a Marketing Intelligence Specialist, you will be at the forefront of shaping strategic decisions, directly contributing to the company's revenue growth and market leadership. Emedia fosters a culture of collaboration, continuous learning, and impact, where your analytical skills will be highly valued and your contributions will directly influence business outcomes. Employees benefit from exposure to cutting-edge media research tools, a dynamic team, and the chance to work with a diverse portfolio of clients and agencies. This role offers a unique platform to deepen your expertise in media intelligence, refine your presentation skills, and build a robust network within the South African media industry, all while enjoying a supportive and challenging work environment.

Application Strategy (Exclusive)

• Highlight Analytical Prowess: Your CV and cover letter should prominently feature specific examples of how you've used market research tools (like Telmar, Nielsen, BRC) to extract actionable insights. Quantify your impact where possible, e.g., 'Identified a key audience segment leading to a 15% increase in campaign engagement.'
• Demonstrate Sales Support Impact: Emphasize instances where your intelligence directly supported a sales team, improved client presentations, or contributed to client retention. Showcase your ability to translate complex data into compelling sales narratives.
• Showcase Media Industry Knowledge: Beyond general research skills, illustrate your understanding of the South African media landscape, viewer behaviour trends, and competitor analysis within this specific sector. Mention any relevant industry forums or publications you follow.

Interview Preparation

Prepare for your interview by considering these likely questions:

• "Describe a time you had to present complex market data to a non-technical audience, like a sales team or client. How did you ensure your message was clear and impactful?"
• "Given the dynamic nature of media consumption, how do you stay updated on the latest trends and research methodologies, and how would you apply this knowledge to identify new opportunities for Emedia Investments?"

You can practice answering these and other questions using the Xhosadev Interview Simulator.

How to Apply

Please apply using the Quick Apply button on this page.

• National Senior Certificate (NQF Level 4) - Essential
• National Diploma in Marketing / Research / Media / Communications (NQF Level 6) - Recommended
• 1-2 years in Media Research and Planning - Essential
• Drivers License - Recommended
• English - Advanced proficiency
• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) - Basic proficiency
• Telmar - Basic proficiency
• Arianna - Basic proficiency
• Accuracy / Attention to Detail
• Building Strategic Working Relationships
• Planning and Organising
• Sales Ability / Persuasiveness
• Stress Tolerance