Marketplace Growth Lifecycle Intern at impact.com

impact.com is seeking an ambitious, analytical, and detail-oriented Marketplace Growth Lifecycle Intern to join their innovative team in Cape Town, Western Cape. As the world's leading partnership management SaaS platform driving massive revenue for global enterprise brands such as Uber, Shopify, and L'Oreal, impact.com offers a dynamic 6-month hybrid internship designed to build high-demand skills in digital marketing, automation workflows, AI tooling, and cross-functional operations.

Key Responsibilities

• Campaign Execution: Plan and execute multi-channel lifecycle campaigns, including in-app messaging, automated emails, and push notifications to boost brand and creator activation.

• Workflow Automation: Design, build, and configure personalized automated communication funnels to guide users seamlessly across the platform ecosystem.

• AI Integration & Process Optimization: Leverage generative AI tools to draft engaging content, segment marketplace audiences, streamline repetitive operational tasks, and build scalable reporting systems.

• Data Analysis & Health Metrics: Track, evaluate, and maintain lifecycle data flows, examining vital performance metrics such as onboarding conversion, engagement rates, and retention.

• A/B Testing: Formulate hypotheses and run systematic A/B tests on messaging, timing, channel delivery, and copy variations to drive maximum performance.

• Copywriting: Write clean, persuasive, and action-oriented micro-copy for multiple digital touchpoints across the marketplace.

• Cross-Functional Collaboration: Partner closely with internal specialists across Product, Marketing, Customer Success, and Data Science to deploy strategic lifecycle initiatives.

Why Join the Company

Working at impact.com in Cape Town means joining an internationally recognized SaaS leader with a collaborative, high-performance culture. Interns benefit from a modern hybrid working model, flexible hours, an internet allowance, dedicated training via Coursera, and free access to the industry-recognized Partnerships Experience Academy (PXA) Certification. It is an unmatched environment to accelerate your tech and digital marketing career.

Application Strategy (Exclusive)

• Demonstrate Tech & Automation Curiosity: Emphasize any hands-on experience or experimentation you have with AI tools (e.g., ChatGPT, Claude) and automation tools in your cover letter.

• Highlight Analytical & Spreadsheet Strengths: Detail your proficiency in Google Sheets or Microsoft Excel, explicitly mentioning data organization, basic formulas, or analysis projects completed during your studies.

• Showcase Writing & Creator Economy Savvy: Provide a portfolio link or brief sample of action-driven copy, highlighting your understanding of creator partnerships and SaaS platforms.

Interview Preparation

Candidates can anticipate situational and strategic questions such as:

• "How would you design an automated onboarding email sequence for a new creator joining a digital marketplace to ensure high initial engagement?"

• "Can you describe an instance where you analyzed data in Excel or Google Sheets to draw actionable conclusions or solve a specific problem?"

You can refine and practice your responses using the Xhosadev Interview Simulator to build confidence before meeting the hiring team.

How to Apply

Qualified candidates based in Cape Town who are legally eligible to work in South Africa can submit their applications online. Please ensure your CV and cover letter are tailored to the role requirements.

Please apply using the Quick Apply button on this page.

• Degree or relevant qualification in Marketing, Business, Communications, Public Relations, Linguistics, or related field.

• Excellent written and verbal communication skills with a proven ability to write compelling copy.

• Strong proficiency in Google Workspace (Docs, Sheets, Slides) or Microsoft Excel.

• Genuine interest in creator economy trends, brand partnerships, e-commerce, and marketplace platforms.

• Demonstrated curiosity for AI tools, automation systems, and scalable workflow configuration.

• Strong analytical ability with a research-oriented mindset to evaluate trends and metrics.

• Excellent organizational and time management skills suited for a dynamic environment.

• Must be based in or able to commute to Cape Town on a hybrid work schedule.