Public Relations (PR) Internship at Shoprite

Shoprite Group is seeking an enthusiastic, dynamic, and forward-thinking candidate to join their Corporate Communications and Public Relations division as a PR Intern based in Cape Town, Western Cape. This entry-level career opportunity is tailored specifically for recent graduates looking to establish practical foundational experience in corporate reputation management, stakeholder communications, media liaison, and digital brand storytelling within Africa's largest food retailer. Operating within a structured learning environment, the successful intern will receive direct mentorship while actively supporting strategic communication campaigns across diverse national audiences.

Key Responsibilities

• Support Campaign Execution: Assist in the planning, coordination, and execution of comprehensive Corporate Communications and Public Relations activities across the organisation.

• Event & Production Coordination: Aid in organising communication events, media launches, internal stakeholder engagements, photography shoots, and videography projects to ensure seamless operational delivery.

• Content Creation & Management: Draft, proofread, format, and distribute high-quality communication materials, digital content, and press documentation aligned with brand governance standards.

• Vendor & Logistics Liaison: Engage with external suppliers, request quotations, track invoices, and coordinate logistics to meet departmental timelines.

• Research & Insights: Conduct targeted media monitoring, research industry benchmarks, and summarise relevant findings to inform upcoming communication initiatives.

• Reporting & Governance: Assist in compiling monthly performance reports, presentation decks, and project reviews while maintaining orderly administrative documentation.

• Social & Digital Support: Collaborate closely with internal brand teams to support digital communications and craft engaging messaging for internal and external channels.

Why Join the Company

Working at the Shoprite Group offers unrivaled exposure to large-scale, fast-paced retail operations. Interns gain direct access to industry-leading communications professionals, comprehensive mentorship programmes, and hands-on participation in real-world retail projects. The company fosters an inclusive environment that values fresh thinking, operational excellence, and internal career development, providing a solid stepping stone for long-term career growth in corporate communications.

Application Strategy (Exclusive)

• Showcase Practical Content Portfolios: Emphasise practical writing samples, press releases, university newsletters, or multimedia campaigns you have created to demonstrate strong storytelling and brand messaging skills.

• Highlight Detail Orientation & Administrative Agility: Clearly showcase your proficiency with Microsoft Office 365, social media management tools, or content systems, giving concrete examples of handling logistics or multitasking under deadlines.

• Demonstrate Brand Awareness: Tailor your cover letter by referencing recent Shoprite public relations or corporate social investment (CSI) initiatives, explaining how your personal values and skills align with their retail communications mission.

Interview Preparation

Candidates shortlisted for this position should prepare to answer targeted situational questions, such as:

• "How would you handle a situation where an unexpected logistical issue threatens to disrupt a live media event or corporate press launch?"

• "Can you give an example of a communication piece or social media campaign you developed, explaining how you tailored the messaging to reach a specific audience?"

Sharpen your delivery and receive instant real-time feedback by practicing your responses using the YouthNextStep Interview Simulator.

How to Apply

Prospective applicants who meet the stated educational and operational requirements are invited to apply online before the closing date of 2026-10-24. Please ensure your submission references Reference: SHO261015-6.

Click here to apply for this role

• Recent graduate or currently completing relevant qualification in Public Relations, Corporate Communications, Journalism, Media Studies, Marketing, or Digital Media.

• Demonstrated passion for public relations, media coordination, storytelling, content creation, or stakeholder engagement.

• Prior exposure to communication campaigns, events, digital content creation, photography, or social media management through academic, internship, or volunteer work is preferred.

• Proficiency in Microsoft Office 365 applications, including Word, Excel, PowerPoint, and Outlook.

• Familiarity with digital content management systems, media monitoring platforms, or creative design software is advantageous.

• Exceptional verbal and written communication skills with strong editorial attention to detail.

• Sound organisational and time-management abilities capable of handling multiple deliverables concurrently.

• Collaborative team player with a proactive attitude and eagerness to learn under professional mentorship.